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AGB´s - Alexandra Walter
Zum Inhalt springen Allgemeine Geschäftsbedingungen Nachfolgende Geschäftsbedingungen gelten für alle geschäftlichen Vorgänge sowohl mit Zulieferern, Zwischenhändlern, Wiederverkäufer als auch mit Endkunden. Die nachstehenden allgemeinen Geschäftsbedingungen sind Grundlage aller Lieferverträge, Leistungen und Angebote von AW Marketingservice (nachfolgend AW genannt) und gelten auch für alle künftigen Geschäftsbeziehungen, auch wenn sie nicht nochmals ausdrücklich vereinbart werden. Abweichende Geschäftsbedingungen der Geschäftspartner werden nur dann Vertragsinhalt, wenn diesen zuvor ausdrücklich und schriftlich zugestimmt wurde. Auf alle Rechtsbeziehungen zwischen AW und dem Kunden findet ausschließlich das Recht der Bundesrepublik Deutschland Anwendung.
Grundsätzlich gilt: AW wird die Interessen des Kunden nach besten Kräften wahrnehmen. Der Kunde seinerseits wird im Sinne einer vertrauensvollen Zusammenarbeit der Agentur alle für die ordnungsgemäße Erledigung des Auftrages benötigen Daten zur streng vertraulichen Behandlung zur Verfügung stellen.
§1 Angebote
Angebote sind freibleibend und unverbindlich und werden durch Auftragserteilung durch den Kunden gültig. Angebote sind üblicherweise 30 Tage, ab Angebotsdatum, gültig. Nebenabreden sind nur wirksam, wenn sie schriftlich bestätigt sind.
§2 Leistungsgegenstand
Die Vertragspflichten von AW ergeben sich vorrangig aus dem Leistungsverzeichnis bzw. übersandten Angeboten und unterzeichneten Aufträgen und Vereinbarungen zwischen AW und dem Auftraggeber. AW übernimmt grundsätzlich die Konzeption der Aufträge, Projekte und vereinbarten Leistungen sowie deren kaufmännische und organisatorische Umsetzung. Für die rechtliche Zulässigkeit der entwickelten und umgesetzten Projekte bzw. Aktionen übernimmt AW keine Gewähr, ist allerdings um Einholung und Einhaltung aller gesetzlichen Richtlinien bemüht.
§3 Preise
Entwürfe, Reinzeichnungen, Reinlayouts, Konzepte, Texte sowie elektronische Medien bilden zusammen mit der Einräumung der Nutzungsrechte eine einheitliche Leistung. Maßgebend sind die in dem bestätigten Angebot oder dem Auftrag aufgeführten Preise zuzüglich der gesetzlichen Mehrwertsteuer. Die Preise verstehen sich ohne Skonto und sonstige Nachlässe. Nimmt der Kunde nach Lieferung der Entwürfe, die Bestandteil jedes gestalterischen Auftrages sind, keine Nutzungsrechte in Anspruch bzw. entscheidet sich für einen anderen Anbieter, so ist die Vergütung für die Entwürfe in jedem Fall zu zahlen. Die Vergütung entspricht in diesem Fall der Gesamtleistung im Bereich Design (Gestaltung, Layout und Programmierung) sowie Konzeption. Die Anfertigung von Entwürfen, Produkten und Leistungen, welche AW für den Auftraggeber erbringt, sind kostenpflichtig, sofern nicht ausdrücklich schriftlich etwas Anderes vereinbart ist. Ist für eine Leistung oder Teilleistung keine Vergütung vereinbart, gilt die agenturübliche Vergütung. Vereinbarte Nebenleistungen und von AW vereinbarungsgemäß verauslagte Kosten gehen, soweit dies nicht anders geregelt ist, zu Lasten des Kunden. Preiserhöhungen nach Vertragsabschluss, die auf Schwankungen von Wechselkursen, Lohn- oder Werkstoffverteuerung beruhen, können an den Kunden weitergegeben werden.
§4 Zahlungsbedingungen
Die Vergütung ist bei der Abnahme, Lieferung oder Onlinestellung der Leistung, des Produktes oder des Werkes fällig. Bei Social Media Projekten zum Monatsanfang vorab bzw. sofort nach Rechnungstellung. Sie ist ohne Abzug sofort nach Erhalt von Leistung/Produkt zu zahlen. Eine Rechnung geht dem Kunden nach Anlieferung/ab Leistungsbereitstellung zu. Werden die bestellten Arbeiten, Produkte oder Leistungen in Teilen abgenommen, so ist eine entsprechende Teilvergütung jeweils bei Abnahme des Produktes/der Leistung fällig. Erstreckt sich ein Auftrag über längere Zeit (ab 31 Kalendertage) oder erfordert er von AW hohe finanzielle Vorleistungen so erfolgt die Vergütung der Leistungen abschlägig jeweils zum Monatsende. Bei Zahlungsverzug von genanntem Zahlungsziel sowie darauffolgender zweifacher Mahnung im Abstand von je 14 Kalendertagen, ist AW zum sofortigen Rücktritt vom Vertrag ohne besondere, vorhergehende Ankündigungen berechtigt. In diesen Fällen werden ohne besondere Aufforderung sämtliche Forderungen von AW inkl. aller Forderungen aus dem letztlich stillgelegten und aktuellen Vertrag (zu 100%) gegenüber dem Kunden sofort in einem Betrag fällig. Bei Zahlungsverzug des Zahlungszieles (14 Tage) laut Erstrechnung kann AW einen Liefer-, Leistungs- und/oder Produktionsstopp verhängen. Ein Bekanntwerden der Zahlungsunfähigkeit berechtigt AW zum fristlosen Rücktritt vom Vertrag mit dem Auftraggeber. Verauslagte Werbebudgets (z.B. gesponserte Anzeigen Facebook, Instagram, Google) werden durchberechnet und nach Budgetfreigabe nicht anfechtbar.
§5 Eigentumsvorbehalt
Leistungen, Nutzungsrechte und gelieferte Waren bleiben bis zur vollständigen Bezahlung Eigentum von AW. Bei Zugriffen Dritter auf die Vorbehaltsware muss der Kunde auf das Eigentum von AW hinweisen und die AW unverzüglich benachrichtigen. Bei laufender Rechnung gilt das vorbehaltene Eigentum als Sicherung der Saldoforderungen. Die Weiterveräußerung unserer Waren und Leistungen bei noch nicht beglichener Rechnung darf jedoch erfolgen. Die Einnahmen des Kunden aus dem Weiterverkauf unserer noch nicht bezahlten Waren oder Dienstleistungen müssen bis zur Höhe des Rechnungsbetrags an AW abgetreten werden.
§6 Sonderleistungen und Nebenkosten
Sonderleistungen, wie die Umarbeitung oder Änderung von Reinlayouts, Manuskripten, Konzepten, Leistungsabläufen etc., die auf Grund von Änderungen der Auftrags-/Vertragsinhalte vom Kunden gewünscht werden, werden nach dem Zeitaufwand und entsprechend dem Preismaßstab des vorliegenden Auftrags berechnet. AW ist dazu berechtigt, die zur Auftragserfüllung notwendigen Fremdleistungen im Namen und für Rechnung des Auftraggebers zu bestellen. Der Auftraggeber erteilt hierzu AW entsprechende Vollmachten. Soweit im Einzelfall Verträge über Fremdleistungen im Namen und für Rechnung von AW abgeschlossen werden, verpflichtet sich der Auftraggeber, AW im Innenverhältnis von sämtlichen Verbindlichkeiten freizustellen, die sich aus dem Vertragsabschluss ergeben. Dazu gehört insbesondere die Übernahme der Kosten. Auslagen für technische Nebenkosten sowie Materialkosten, insbesondere für spezielle Materialien, für die Anfertigung von Modellen, Fotos, Korrekturabzügen, Zwischenaufnahmen, Reproduktionen, Programmierungen, Satz und Druck sind vom Auftraggeber zu erstatten. Reisekosten und Spesen für Reisen, die im Zusammenhang mit dem Auftrag zu unternehmen und mit dem Auftraggeber abgesprochen sind oder für erforderlich gehalten werden durften, sind vom Auftraggeber zu erstatten.
§7 Korrektur, Produktion, Produktionsüberwachung, Produktionsleitung und Belegmuster
Die Produktion, -überwachung und -leitung durch AW erfolgt nur aufgrund besonderer Vereinbarungen und Verträge (auch mündlich geschlossen). Bei Übernahme von Produktionsleistungen jeglicher Art ist AW berechtigt, nach eigenem Ermessen die notwendigen Entscheidungen zu treffen und entsprechende Anweisungen zugeben. Darüber hinaus hat der Auftraggeber die Möglichkeit, im Auftrag Produktionsvorgänge näher oder detailliert zu definieren und nach Absprache mit der AW schriftlich als Bestandteil der Produktionsleistung zu erklären. AW haftet für Fehler nur bei groben eigenem Verschulden, Vorsatz und grober Fahrlässigkeit. AW ist nicht haftbar zu machen für die Beschädigung, Diebstahl oder Zerstörung von Equipment jeglicher Art, das vom Auftraggeber zur Verfügung gestellt wurde, es sei denn, AW ist grobe Fahrlässigkeit im Umgang nachzuweisen. Die Nachweispflicht liegt in jedem Falle beim Auftraggeber. Von allen vervielfältigten und durch AW erstellten Arbeiten überlässt der Auftraggeber AW bis zu 15 einwandfreie Exemplare unentgeltlich. AW ist berechtigt, diese Muster zum Zwecke der Eigenwerbung zu verwenden. AW ist ebenfalls dazu berechtigt, Kopien von erstellten Print- und elektronischen Medien zu Referenzzwecken in eigenen Präsentationen zu verwenden als auch Auftraggeber, wenn schriftlich nichts anderes vereinbart wurde, ab dem Zeitpunkt der Auftragsausführung öffentlich zu nennen. Vor Ausführung von Vervielfältigungen, von durch AW erstellten Produkten, durch andere Unternehmen als AW, sind AW Korrekturmuster vorzulegen. Der Kunde erhält von AW nach Erstellung seiner in Auftrag gegebenen grafischen Leistungen einen Korrekturabzug. Dieser ist vom Kunden auf Richtigkeit der darin aufgeführten Angaben sowie auf Tippfehler zu überprüfen. Verbesserungen und Änderungen sind der AW umgehend anzuzeigen bzw. zuzusenden. Nach Änderung der Vorlage erhält der Kunde auf Wunsch erneut einen Korrekturabzug. Dieser ist ebenfalls zu prüfen und zurück zu senden. Bei einem farbigen Korrekturabzug sind die Farben aus technischen Gründen nicht farbverbindlich für den Druck. Die Haftung für die Richtigkeit der Vorlage liegt letztendlich beim Kunden. Wünscht der Kunde keinen Korrekturabzug, so haftet er ebenfalls für Richtigkeit und Tippfehler.
§8 Haftung
AW verpflichtet sich, den Auftrag mit größtmöglicher Sorgfalt auszuführen, insbesondere auch ihr überlassene Vorlagen, Filme, Arbeitsdaten, firmeninterne Unterlagen etc. sorgfältig zu behandeln. Eine Veräußerung ihr übermittelter Informationen und Unterlagen an Dritte ist nur nach gesonderter und schriftlicher Genehmigung seitens des Auftraggebers genehmigt bzw. nur dann zulässig, wenn es die einwandfreie Ausführung des Auftrages erfordert. AW haftet für entstandene Schäden nur bei Vorsatz und grober Fahrlässigkeit. Ein über den Materialwert hinausgehender Schadensersatz ist ausgeschlossen. Sofern AW notwendige Fremdleistungen in Auftrag gibt, sind die jeweiligen Auftragnehmer keine Erfüllungsgehilfen der Agentur. AW haftet für Ihre Erfüllungsgehilfen nur in Fällen von grober Fahrlässigkeit und für ihre Verrichtungsgehilfen nur nach § 8.1 BGB. Die Versendung der Arbeiten, Leistungen, Produkte und von Vorlagen erfolgt auf Gefahr und für Rechnung des Auftraggebers. Die Gefahr geht auf den Kunden über sobald die Sendung an die den Transport ausführende Person ab- oder übergeben worden ist. Die Transportgefahr trägt der Kunde auch bei Teillieferungen oder im Falle von Rücksendungen. Etwaige Transportschäden können nur bei dem beauftragten Transportunternehmen (Post, Bahn, Spediteur etc.) geltend gemacht werden. Mit der Genehmigung (schriftlicher oder mündlicher Art) durch den Auftraggeber von Korrekturabzügen, Entwürfen, Reinausführungen, Reinlayouts, Texten, elektronischen Medien und Konzepten, die AW dem Auftraggeber zur Kontrolle/ Korrektur bereitstellt, übernimmt dieser die Verantwortung für die Richtigkeit von Wort und Bild (auch inhaltlich). Für die vom Auftraggeber freigegebenen Entwürfe, Texte, Reinausführungen, elektronischen Medien, Konzepte und Produkte, entfällt für AW jede Haftung. Sollte AW aus der Verwendung von durch den Kunden bereitgestellte Daten von Dritten gerichtlich oder außergerichtlich in Anspruch genommen werden, so erklärt der Auftraggeber schon heute rechtsverbindlich, AW vollkommen Schad- und klaglos zuhalten und sämtliche Kosten nach erster Aufforderung AW zu ersetzen. Der Auftraggeber versichert AW, die Rechte zu besitzen, um sämtliche von ihm zur Verfügung gestellten Daten (Slogans, Logos, Bilder, Videos, Texte etc.) weltweit, uneingeschränkt und unbefristet nutzen zu können. Für die wettbewerbs- und warenzeichenrechtliche Zulässigkeit und Eintragungsfähigkeit der Arbeiten/Leistungen bemüht sich AW nach bestem Wissen und unter Anwendung aktueller Richtlinien und Beschlüsse, entzieht sich jedoch jeglicher Haftung. Beanstandungen – gleich welcher Art – sind innerhalb von 5 Werktagen nach Ablieferung des Werks oder Mitteilung/Übermittlung/Ausführung einer Dienstleistung schriftlich bei AW geltend zu machen. Danach gilt das Werk/die Leistung als mangelfrei angenommen. Beanstandungen nach dieser Frist, besonders bei einem offensichtlichen Mangel, kann AW zurückweisen. Die Verwendung der mangelhaften Ware darf bis zur Klärung nicht erfolgen. Bei gerechtfertigter Beanstandung besteht nur das Recht auf Nachbesserung oder Ersatzlieferung nach Wahl von AW, bis zur Höhe des Auftragswertes. Farbverbindliche Vorlagen bedingen den Einsatz von Auflagenpapier und Auflagenmaschinen. Der Auftraggeber hat die Vertragsgemäßheit der gelieferten Ware sowie zur Korrektur übersandten Vor- und Zwischenerzeugnisse in jedem Fall unverzüglich zu prüfen. Die Gefahr etwaiger Fehler geht mit der Druckreifeerklärung auf den Auftraggeber über. Bei farbigen Reproduktionen gelten geringfügige Abweichungen zwischen Andrucken und dem Auflagendruck sowie innerhalb des Auflagendrucks als vereinbart bis zu einer Toleranz von +/- 15% des Vollton-dichtewertes. Proofs, farbige Laserdrucke und andere Simulationen des Druckbildes sind niemals farbverbindlich. Aufträge mit diesen Vorlagen werden nach betriebsüblichen Druckstandarts verarbeitet. Bei der Veröffentlichung von Print- und E-Medien (insbesondere Anzeigenschaltungen, Radiospots, TV- und Kinospots) gehen nach Auftragsübergabe an das ausführende Unternehmen alle Haftungsfragen von AW hinsichtlich der einwandfreien Veröffentlichung ebenfalls an dieses Unternehmen über. Bei nicht einwandfreier oder unterlassener Veröffentlichung der Medien aufgrund technischer oder organisatorischer Fehler, Fahrlässigkeit etc. des veröffentlichenden Unternehmens, haftet dieses für alle daraus resultierenden Forderungen seitens des gegenüber AW existierenden Auftraggeber.
§9 Gestaltungsfreiheit und Vorlagen
Im Rahmen des Auftrages besteht Gestaltungsfreiheit. Reklamationen hinsichtlich der künstlerischen Gestaltung sind ausgeschlossen. Wünscht der Auftraggeber während oder nach der Entwurfsproduktion Änderungen, so hat er die Möglichkeit, bis zu zwei Änderungsmuster fertigen zu lassen. Jede weitere Änderung wird mit Mehrkosten zu Lasten des Kunden nach üblichen Stundensätzen von AW berechnet. Wünscht der Kunde Änderungen am Reinentwurf/-layout, nachdem er es zuvor als einwandfrei erklärt hat (mündlich oder schriftlich), so hat er die Mehrkosten zu tragen. AW behält den Vergütungsanspruch für bereits begonnene Arbeiten. Statt Wandlung/Minderung behält sich AW vor, zunächst höchstens zwei Nachbesserungen zu erbringen. Der Auftraggeber versichert, dass er zur Verwendung aller AW übergebenen Vorlagen berechtigt ist. Sollte er entgegen dieser Versicherung nicht zur Verwendung berechtigt sein, stellt der Auftraggeber AW von allen Ersatzansprüchen Dritter frei.
§10 Erwähnungsanspruch
Die Agentur ist berechtigt, auf allen Werbemitteln und bei allen Werbemaßnahmen auf AW und allenfalls auf den Urheber hinzuweisen, ohne dass dem Kunden dafür ein Entgeltanspruch zusteht.
§11 Liefer- und Abgabetermine
AW ist bestrebt, die vereinbarten Termine der Auftragsfertigstellung möglichst genau einzuhalten. AW haftet nicht für Versäumnisse und Lieferschwierigkeiten der im Rahmen der Auftragsabwicklung vergebenen Fremdleistungen. Die angestrebten Erfüllungstermine können nur dann eingehalten werden, wenn der Auftraggeber zu den vom Auftragnehmer angegebenen Terminen alle notwendigen Arbeiten und Unterlagen vollständig zur Verfügung stellt und seiner Mitwirkungspflicht im erforderlichen Ausmaß nachkommt. Lieferverzögerungen und Kostenerhöhungen, die durch unrichtige, unvollständige oder nachträglich geänderte Angaben und Informationen bzw. zur Verfügung gestellte Unterlagen entstehen, können nicht zum Verzug von AW führen. Daraus resultierende Mehrkosten trägt der Auftraggeber. Die Nichteinhaltung der Termine berechtigt den Kunden allerdings erst dann zur Geltendmachung der ihm gesetzlich zustehenden Rechte, wenn er der AW eine Nachfrist von mindestens 14 Tagen gewährt hat. Diese Frist beginnt mit dem Zugang eines Mahnschreibens an AW. Eine Verpflichtung zur Leistung von Schadenersatz aus dem Titel des Verzugs besteht nur bei Vorsatz oder grober Fahrlässigkeit von AW. Weitergehende Ansprüche sind ausgeschlossen. Höhere Gewalt, Krieg, Aufruhr, Streik, Aussperrung und unverschuldete erhebliche Betriebsstörungen verlängern die jeweiligen Fristen und die Dauer der durch diese Umstände bedingten Leistungsstörungen zuzüglich weiterer 3 Wochen. Unabwendbare oder unvorhersehbare Ereignisse – insbesondere Verzögerungen bei Auftragnehmern von AW – entbinden AW ebenfalls von der Einhaltung des vereinbarten Liefertermins. Verzögert sich die Durchführung des Auftrages aus Gründen, die der Auftraggeber zu vertreten hat, so kann AW eine angemessene Erhöhung der Vergütung verlangen. Bei Vorsatz oder grober Fahrlässigkeit kann sie auch Schadensersatzansprüche geltend machen. Die Geltendmachung eines weitergehenden Verzugsschadens bleibt davon unberührt.
§12 Kundenrücktritt
Stornierungen durch den Auftraggeber sind nur mit schriftlicher Zustimmung von AW möglich. Ist AW mit einem Storno einverstanden, so hat sie das Recht neben den erbrachten Leistungen und aufgelaufenen Kosten eine Stornogebühr in der Höhe von 50 % des noch nicht abgerechneten Auftragswertes des Gesamtprojektes zu verrechnen; darin sind entstandene Aufwendungen und entgangener Gewinn enthalten.
§13 Copyright
Skizzen, Entwürfe, Logos, Layouts, Konzepte und alle weiteren Medien, die in Folge eines Auftrages für einen Kunden hergestellt, produziert oder entworfen werden, unterliegen dem Copyright von AW. Die Weiterverwertung der Vorlagen (z. B. als Werbeanzeige) bedarf der schriftlichen Zustimmung von AW. Alle mit den gelieferten Arbeiten von AW zusammenhängenden Urheberrechte verbleiben somit bei AW. Einzig die Nutzungsrechte für den im Auftrag/ Vertrag bestimmten Zweck gehen an den Auftraggeber über; d.h. je nach Vertragszweck bestimmen sich der räumliche, zeitliche, medienspezifische und inhaltliche Umfang des Nutzungsrechtes sowie die jeweils eingeräumte Nutzungsart. Nutzungsrechte an Arbeiten, die bei Beendigung des Vertrages noch nicht bezahlt oder im Falle der Abrechnung auf Provisionsbasis noch nicht veröffentlicht wurden sind, verbleiben vorbehaltlich anderweitig getroffener Abmachungen bei AW. Andere Vereinbarungen müssen schriftlich vereinbart werden.
Sollten einzelne Bestimmungen dieser allgemeinen Geschäftsbedingungen durch gesetzliche oder gerichtliche Urteile unwirksam sein, so bleiben alle übrigen Bestimmungen unberührt. Anstelle der unwirksamen Geschäftsbedingung(en) tritt die gesetzliche Neuregelung in Kraft. Die AGB´s von AW sind auf ihre sämtlichen Geschäftsbereiche anzuwenden. Gerichtsstand ist Straubing (im Zweifel der Gewerbebetrieb von AW). Es gilt das Recht der Bundesrepublik Deutschland. Nebenabreden, Änderungen dieser AGB´s und abweichende Vereinbarungen bedürfen der Schriftform. Dies gilt auch für diese Bestimmung.
Stand: Juli 2019 – Straubing – Alexandra Walter
AW – Ein Netzwerk für alle Fälle!